Welcome to Bitchface Apparel – A Streetwear Brand Based in Vancouver, BC

At Bitchface Apparel, we are not just a clothing line; we are a movement. Our brand is born from a combination of early mornings, endless coffee, late nights, and, of course, a fair share of wine. Bitchface is more than fabric and trends; it’s a lifestyle.

Ethically Sourced & Proudly Canadian-Owned and Operated

At Bitchface Apparel, our principals are grounded in a blend of global consciousness and local pride. While we are fiercely committed to Canadian manufacturing, showcasing the exceptional skill of our homegrown artisans, we also recognize the global expanse of talent - therefore, some of our products are sourced from other ethical manufacturers outside Canada, chosen for their shared values in sustainability and quality. This approach allows us to offer a diverse range of products while staying true to our ethical commitments.

Canadian, female-Led and Operated

Proudly Canadian-owned and 100% female-operated, Bitchface Apparel stands as a beacon of empowerment in the fashion industry. Our leadership and operations team are women who bring their strength, creativity, and vision to every aspect of the brand. We champion not just Canadian talent, but also the force of female entrepreneurship and leadership in a dynamic and ever-evolving industry.

Global Ethics and Local Roots

Our journey is a testament to the harmonious blend of global ethical sourcing and deep-seated Canadian roots. This unique combination ensures that each piece from Bitchface Apparel not only resonates with international quality standards but also carries the proud legacy of Canadian ownership and female leadership. We're dedicated to upholding these values in every product we offer, ensuring that our customers wear not just a brand, but a story of empowerment and global unity.

What is Bitchface?

Bitchface – A Definition

• Noun 1)* Also called resting bitchface, bitch face, bitchy resting face, chronic bitchface. A facial expression that does not consciously express a particular emotion but is perceived by others as scowling, threatening, etc.: "I’m not angry, I just have chronic Bitchface."
• Noun 2)* A deliberate facial expression of anger or disgust, often employed to appear unapproachable: "I put on my Bitchface when I ride the train so creepy people don't talk to me."
• Verb* (used without object), bitch-faced, bitch-facing. To assume a facial expression of anger or disgust: "She Bitchfaced at the stranger who told her to smile."Bitchface: A Lifestyle, A Movement, A State of Mind

Bitchface Apparel is not just about clothing; it's a feel-good, lifestyle brand designed to enhance inner confidence. It's about bringing to light an alter ego that we all share, encouraging and supporting everyone in creating and owning their reality without justification. Bitchface is about reclaiming the word, using it as a term of empowerment. It's for those who wear what they want, do what they want, and are unapologetically themselves.

 

Our Mission

To provide not just apparel, but an identity. Bitchface is beauty and confidence with an edge. We are here to embolden your inner Bitchface, letting it out unapologetically. Our brand is for the bold, the brave, and the unafraid to express themselves. It's more than fashion; it's a statement.

Join us in this journey of self-expression and empowerment. Embrace your Bitchface. Be bold. Be unapologetic. Be you.

 

Bitchface Apparel – This is a Lifestyle